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TruBlue Backpack Logo

The Start of a Brand

June 12, 2015

Looking at what was on the market for affordable every day backpacks, our Vice President found himself thinking:
"Wow, we could do something so much better for this price. Customers are getting the raw end of the deal here."
And so it started. We were tasked with starting a brand from scratch that was for people who want the best quality backpack with features they can use, at an affordable price. We went crazy with research learning everything we could about you, what you want, what is important to you, and what you really need. Then we thought, what better way to create and build a brand but to do it with the people we are making the products for?
researchblog1
So, we started coming up with brand names, taking to social media to get votes, ideas and inspiration, until we landed on:
TruBlue backpacks logo
Next? The making of our first product, an adaptable backpack people will love...


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