October 20, 2015
Creating a Concept
When we set out to create an adaptable and affordable backpack that people would love, we first had to find out what you love. What are your favourite backpacks to buy, what do you like about them, what do you need your backpack for, and so on and so on. So we did our research and came up with a concept.
Deciding on the Details
Once we had a concept we were happy with, we had to design the colours, fabrics, and all of the little details. This is where we talked to you and made some decisions.
- Canvas material for durability
- The ability to change out the straps so that you can upgrade or personalize your bag
- Some fun colour combinations would be great
- A subtle accent like a coloured drawstring for some pop
- A durable lining so that you can find your stuff easily and not worry as much about spills
- A padded laptop pocket to protect your laptop
- A clear inside pocket for organization and to personalize your bag
- another pocket inside for organization
- outside pockets to fit the largest smartphones
- Padded straps for comfort
Deciding on the Colours
After more research and exploring what colours people like today, we had quite a few combinations and went to social media for feedback from you.
Adding Yours and Our Personality
Once we knew what colour combinations we were going with, we wanted to inject some fun into the bag to show our personality and surprise each owner! There are a few little surprises to be found but I don't want to give it away! All I can say is The Original is a reflection of its creators and a reflection of you! So have fun with it, explore with it, dress it up and personalize it! And don't forget to share with us your adventures and ways you have made your backpack uniquely yours!
Leave a comment
Also in News
July 23, 2019
10 Comments
After months of preparation, careful listening to our target group, improving various prototypes and a lot of patience, the time has finally come! Our new backpack collection: The Pioneer is available.
Read More
August 27, 2018
1 Comment
Backpacks are the most convenient and comfortable way to carry all your valuables whether you are going to school, work, gym, or travelling somewhere new. If you are not sure which backpack get, take this fun quiz to find out what is the best backpack for you based on your daily activities.
Read More
July 31, 2018
To celebrate the growth of an adventurous community, a new initiative was born where members of the TruBlue Tribe share all the incredible adventures they’ve had from their favourite travels and recommend places to visits, where to stay, what to explore and best dishes to try.
Read More