. ? or

Creating "The Original"

October 20, 2015

Creating a Concept

When we set out to create an adaptable and affordable backpack that people would love, we first had to find out what you love. What are your favourite backpacks to buy, what do you like about them, what do you need your backpack for, and so on and so on. So we did our research and came up with a concept.

Deciding on the Details

Once we had a concept we were happy with, we had to design the colours, fabrics, and all of the little details. This is where we talked to you and made some decisions.

  • Canvas material for durability
  • The ability to change out the straps so that you can upgrade or personalize your bag
  • Some fun colour combinations would be great
  • A subtle accent like a coloured drawstring for some pop
  • A durable lining so that you can find your stuff easily and not worry as much about spills
  • A padded laptop pocket to protect your laptop
  • A clear inside pocket for organization and to personalize your bag
  • another pocket inside for organization
  • outside pockets to fit the largest smartphones
  • Padded straps for comfort

Deciding on the Colours

After more research and exploring what colours people like today, we had quite a few combinations and went to social media for feedback from you.


Adding Yours and Our Personality

Once we knew what colour combinations we were going with, we wanted to inject some fun into the bag to show our personality and surprise each owner! There are a few little surprises to be found but I don't want to give it away! All I can say is The Original is a reflection of its creators and a reflection of you! So have fun with it, explore with it, dress it up and personalize it! And don't forget to share with us your adventures and ways you have made your backpack uniquely yours!

Leave a comment

Also in News

TruBlue Backpacks around the globe!
TruBlue Backpacks around the globe!

February 15, 2018

We are super excited to see how the TruBlue Tribe is growing not just within Canada but internationally as well. Now we have TruBlue fans from different parts of the world sharing incredible adventures and inviting others to never stop exploring the globe.

Read More

Why your backpack is your best companion when traveling
Why your backpack is your best companion when traveling

February 09, 2018

Traveling is one of the most exciting things we do! You get to know new places, try different dishes, meet interesting people from different countries, see the wonders of the world and live new experiences… and most likely, all that in just a few days!

Read More

TruBlue Backpacks Take Over Toronto
TruBlue Backpacks Take Over Toronto

January 16, 2018

Despite the cold temperature that we have experienced in the past few weekends, we have also enjoyed from lovely sunny days. There is not a more perfect combination than snow, sun, and a hot chocolate! When these three things happen, it means it is a perfect day to go outside and explore a new place.

Read More